Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World

Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World Review

In Rule Makers, Rule Breakers celebrated cultural psychologist Michele Gelfand takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms.

Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are “Red” and “Blue” States really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber’s van? Why does one spouse prize running a “tight ship” while the other refuses to “sweat the small stuff?”

In search of a common answer, Gelfand has spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states and nationalities, she’s identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat.

With an approach that is consistently riveting, Rule Makers, Rule Breakers thrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.

Title:Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World

    Some Testimonial About This Book:

  • Shelly

    This is an interesting and informative book. If you enjoy books that explore culture, social psychology and human behavior while successfully avoiding being too heavy or abstruse you will enjoy Rule M...

  • Atila Iamarino

    Uma ótima ideia que achei esticada demais e aplicada demais como a única explicação.Michele Gelfand é uma psicóloga que pesquisa sobre um aspecto cultural bem particular, o eixo tightness-loosen...

  • Virginia Choi

    This is an incredibly accessible book that is both engaging and informative. It is peppered with interesting studies from social and cross-cultural psychology. Not only do you get to read many unique ...

  • Henri Tournyol du Clos

    Unscientific snake oil for the gullible. All these bold statements are based on a short (6 questions) questionaire locally filled in 2010 by small samples of mostly female psychology students grading ...

  • Piotr

    I recently finished reading “Rule Makers, Rule Breakers” by Michele Gelfand, and I must say—I loved it. The book's got just the right balance of evidence and anecdotes to make it both engaging a...

  • Subowal

    The best way to introduce this book is to reproduce the opening sentences of the introduction: It's 11:00 pm in Berlin. Not a single car is in sight, yet a pedestrian waits patiently at the crossing u...

  • Katherine Shonk

    It's not hyperbole to say this is a revolutionary book that changed the way I view the world. It unlocked for me the mystery of the 2016 U.S. presidential election; the culture clashes I've experience...

  • Kim Forney

    I liked the book. There is a lot of information! Listening to the difference of Tightness and Looseness groups, some of the information seems like a no-brainer. Loose states and countries are more tol...

  • tinythunder

    I thought this would be interesting, but did not expect to take as many notes as I did. She comes right out with the premise and it feels like an oversimplification, so I was afraid this would be one ...

  • Polina

    Great subject. Good points. The book is somewhat redundant and many scenarios presented as examples to a particular point are not terribly insightful. This book doesn’t warrant 400 pages and would b...