This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See Review

THE FINANCIAL TIMES BOOK OF THE MONTH

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Title:This is Marketing: You Can't Be Seen Until You Learn To See

    Some Testimonial About This Book:

  • BookOfCinz

    As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 ...

  • Nessy Dimitrova

    I read this book thanks to Blinkist.The key message in these blinks:With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone. Instead,...

  • Scott Wozniak

    I've read and enjoyed a lot of Seth Godin's books--this might be his best. It's sort of a culmination of his history and thinking, the big ideas behind all the cool tactics and stories in the other bo...

  • Frank McKinley

    Hands down, the best book on marketing I’ve ever read.As I write this, I’m working on changing the story writers are telling themselves. Much of it is a lie that I believed, too. Now that I know d...

  • Gary L Rau

    Like Vince Lombardi's famous "This is a football speech", Seth Godin's "This is marketing" will stand the test of time. You can’t be seen until you learn to see. This book is dedicated to showing th...

  • Daniel

    Godin is a famous author, dot.com executive, and blogger. He teaches marketing. This book of marketing mentions the whole process of marketing, which is actually everything:1. Have a product that help...

  • Tim Hughes

    Not a Methodology but A Set of IdeasIf you are looking for a marketing methodology where you can implement it and start cranking the handle, this isn't it. Seth provides a long list of thoughts about ...

  • K.M.

    I was so excited when I found out Seth Godin had a new book out!I like to test drive books before I buy them (when possible) by getting them from the library.As I was reading and starting my 8th page ...

  • Nick Armstrong

    Seth Godin is consistently and prolifically one of the best minds in marketing. I've run my own marketing company for 10 years and he still has new things to teach, oftentimes through his daily blog. ...

  • Chris

    Of course I'm a complete Seth devotee, read 80% of the blog posts, listen to the podcast "Akimbo", read the books and know what to expect. Even so, sometimes a book appears in your life just when you ...