This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See Review

THE FINANCIAL TIMES BOOK OF THE MONTH

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Title:This is Marketing: You Can't Be Seen Until You Learn To See

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    Some Testimonial About This Book:

  • BookOfCinz

    As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 ...

  • Laura Noggle

    Nice recap and refresher on where you need to be mentally in your marketing approach. It's hard to write about marketing consistently (as Godin does), especially as it is always changing and slippery...

  • Nessy Dimitrova

    I read this book thanks to Blinkist.The key message in these blinks:With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone. Instead,...

  • Peter

    I'm sure there were some important tidbits of marketing advice in this book, but it's so full of generalities and aphorisms that you can't find them. Godin writes in pithy, one-sentence paragraphs tha...

  • Vera

    This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in there, I often struggled with fluff. The one thing that stood out as a negative for me w...

  • Jurgen Appelo

    Reads like a summary of design thinking, lean startup, and his previous marketing books....

  • Kirill

    This book summarizes the current state of marketing according to Seth Godin. It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wro...

  • Austin Bennett

    Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve the...

  • Anna Lina

    I don't actually know that much about marketing so i can't say how good this book is with any authority, but as someone who is /starting/ to have an interest in it, it seems a good introduction and i ...

  • Diogo Nascimento

    This is a book that I need to buy the physical one because there are plenty of great insights from Seth Godin and I will want to read it again, this is for sure. In my pursuit to become a great market...